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The Relationship Between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector
Muhammad Hafiz Bin Azizan
(
Universiti Utara Malaysian Electronic Theses and Dissertation (ETD)
,
2010-05-09
)
This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty
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Author
Muhammad Hafiz Bin Azizan (1)
Subject
Customer loyalty (1)
Food and Beverages (1)
Marketing Mix Strategies (1)
Researchers (1)
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Date Issued
2010 (1)
Has File(s)
Yes (1)
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