The Relationship Between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector

The Relationship Between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector

Muhammad Hafiz Bin Azizan
URI: http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/12747
Date: 2010-05-09

Abstract:

This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty

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