Abstract:
Many governments and businesses around the world are aiming toward a cashless society by enacting rules and efforts that reduce the use of cash and promote the bulk of transactions to be conducted electronically. To adapt to the needs of today's mobile customers and their shifting purchase behavior, several changes are needed. It is essential to explore at how UniSHAMS students respond to electronic payment transactions if this cashless mode of transaction is to be implemented. Therefore, the aim of this study is to investigate at the factors that affect students' actual use of e-payment throughout the shift to a cashless environment. This paper proposed a conceptual model for investigating student’s actual use in e-payment in university transaction. The model underpins the Technology Acceptance Model and the potential to incorporate some extra dimension to enhance the model into a framework that highlights the gaps in existing literature on technologies adoption. Researchers can use this model to further their understanding of student acceptance, which is crucial for designing suitable, cost-effective strategies for promoting e-payment usage.
