The Role of Halal Awareness and Halal Certification in Determining Halal Purchase Intention among Muslim Students in UniSHAMS

Abstract

The purpose of this study is to examine The Role of Halal Awareness and Halal Certification in Determining Halal Purchase Intention among Muslim Students in UniSHAMS. All variables were measured on a five-point Likert scale where 1 – strongly disagree to 5 – strongly agree. Halal Awareness (3 items), Halal Certification (4 items) and Intention to Purchase (5 items) adapted from (Yuhanis Abdul Aziz, 2013). Questionnaires were distributed to 135 students based on a random sampling method. A respond rate of 135 was obtained during data collection phase and 120 were usable. The data was input into SPSS V26 and analyzed using linear regression in SPSS. The finding supports two significant direct effects in the model, thus supporting the hypothesis halal awareness and halal certification is significantly influenced to intention to purchase halal product. The results are discussed in the perspective of UniSHAMS students.