Abstract:
Small and Medium Enterprises (SMEs) are significant contributors to the economic
development of a nation. The utilization of digital platforms by small and medium-sized
enterprise (SME) entrepreneurs has the potential to enhance business competitiveness,
foster sustainability, and augment profitability. Nevertheless, there exists a cohort of small
and medium-sized enterprise (SME) entrepreneurs who have yet to fully exploit the potential
of digital platforms. Furthermore, there are even individuals within this group who lack the
incentive to incorporate digital platforms into their business operations. The objective of this
study is to utilize the Unified Theory of Acceptance and Use of Technology (UTAUT) to forecast
the determinants that impact the adoption of digital platforms among female entrepreneurs
in small and medium-sized enterprises (SMEs) in the state of Kedah. In order to achieve these
objectives, a quantitative research approach was employed. A survey instrument was
employed to collect data from a sample of 440 participants, specifically individuals who
identified as owners or managers of small and medium-sized enterprises (SMEs). The
employed sample methodology was purposive sampling. Subsequently, the data underwent
analysis utilizing the Partial Least Squares (PLS) method. The results of this study indicate that
several variables, including performance expectancy, social influence, effort expectancy, and
facilitating conditions, exert a substantial influence on the behavioral intention of female
entrepreneurs in small and medium enterprises (SMEs) in the state of Kedah to use digital
platforms. The findings of this study hold significant implications for governments, business
support organizations, and creators of digital platforms. It is crucial to incorporate these
research findings into the development of interventions and strategies that aim to enhance
the effective utilization of digital platforms among women entrepreneurs.
