Abstract:
There is no doubt that the media has a great influence on the formation, construction and development of society, and that visual and audio media, if their efforts are combined, can lead to a linguistic movement for the renaissance of society. Similarly, institutions concerned with the Arabic language in society, such as academies, centers and specialized bodies, can play a vital role in the media discourse to preserve the Arabic language, if the efforts of those concerned in this regard are combined.This paper answers several questions, including: Is the Arabic language preferable and important What is the role of the media and linguistic institutions in preserving the Arabic language What is our duty towards concerted efforts to preserve and develop the Arabic language This research aims to show The Virtue and importance of the Arabic language, address the role of media and language institutions in preserving the Arabic language and ways to join it, and indicate our duty to join efforts to preserve and develop the Arabic language. The researchers will adopt the descriptive and analytical approach in monitoring the phenomenon in the context of language use, and then describe and analyze this phenomenon after studying its aspects in the three axes.
