Analysis of Customers' Adoption of islamic Banking in Pakistan: The Effects of Complexity and Service Quality

Syed Iradat AbbasYusuf bin haji-Othman; Mohammadtahir Cheumar

dc.contributor.author	Syed Iradat AbbasYusuf bin haji-Othman
dc.contributor.author	Mohammadtahir Cheumar
dc.date.accessioned	2024-09-25T07:20:21Z
dc.date.available	2024-09-25T07:20:21Z
dc.date.issued	2023-03
dc.identifier.citation	Wos	en_US
dc.identifier.issn	1013-5316
dc.identifier.uri	http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/31965
dc.description.abstract	Although Pakistani Islamic banks provide customers with attractive prospects and the nation at large, customer adoption remained low in Pakistan. This study looked at how Complexity and Service Quality affected consumer adoption of Islamic banking products and services in Pakistan using Rogers' (2003) Diffusion of Innovation Theory. The study examined the influence of Complexity and Service Quality on adoption. It was discovered that Complexity had no significant influence on adoption i.e. H1 was not supported while Service Quality had a significant influence on adoption, validating hypothesis H2.	en_US
dc.language.iso	en	en_US
dc.publisher	Science International (Lahore)	en_US
dc.relation.ispartofseries	Sci.Int.(Lahore);35(2)
dc.subject	Complexity, service quality, adoption, diffusion of innovation theory (DIT), Islamic banking products and services, etc.	en_US
dc.title	Analysis of Customers' Adoption of islamic Banking in Pakistan: The Effects of Complexity and Service Quality	en_US
dc.type	Article	en_US