Exploring social media platforms and communication skills, bibliometric analysis

Abstract

Social media has a significant impact on people's attitudes, cultures, and morals. However, when used appropriately, these platforms can be an effective means for achieving goals. Additionally, they can enhance both educational and social communication. This study aims to limit the scientific articles and research published on Scopus related to the issue of social media and enhancing communication skills, with a theoretical comparison and bibliometric analysis among these articles to clarify a set of axes on which the research was based. After categorizing the fields of research in social and psychological areas and reaching 924 scientific articles out of a total of 2468 basic articles, the research concluded that using communication skills through social media enables people to carry out their plans and work efficiently. In addition, the United States had the largest share in scientific articles published on this topic, and the recent years from 2019 to 2021 have had a growing number of scientific articles in the field of social media and communication skills.