The influence of attitude, perceived behavioural control and religiosity on the intention to use Takaful products

Abstract

Takaful products become a part of industry in Malaysia was inspired by the needs of the Muslims for Islamic products that comply with Shari'ah principles as an alternative to conventional insurance such as riba, gharar and masyir. Although Takaful has been introduced in Malaysia for many years, but the awareness of Muslims to purchase the products are still low. Therefore, this study implanted that lack of awareness could be considered as factors for the lack of purchase in Takaful products although Takaful products have been introduced in Malaysia are also revealed in this study. This current study investigate the influence of attitude perceived behavioral control and religiosity on intention to use Takaful products based on the Theory of Planned Behavior (TPB) model. The objectives of this study are to evaluate the effects of attitudes, perceived behavioral control and religiosity towards the intention to use Takaful products. This study employs primary sources through questionnaires to measure the relationship between variables. A total of 150 respondents are identified by using non-random sampling method as a quantitative research. The findings were analyzed through descriptive analysis and multiple regression analysis. The findings of the study show the attitude and perceived behavioral control significantly influence the intention of customers to purchase Takaful products. Meanwhile, Islamic religiosity did not show significant influence on the intention to purchase Takaful products.Generally, the study discloses that the Theory of Planned Behavioral (TPB) is capable of being used as a great model to predict the behavior based on factors that influence the intention to purchase Takaful products. The findings of this study can be taken as an important indicator for the Takaful operators to increase the awareness among Muslims to purchase Takaful products by increasing the quality of the service. Other than that, this study can give clear direction on the practical improvement for the Takaful operators. The implications of the findings, the limitations of the present study and conclusions are also highlighted.