Abstract:
Islamic Insurance (Takaful) is an insurance practice that is founded based on ethical beliefs in providing risk management products for existing consumers and in turn encouraging them to protect the Conventional insurance services. Takaful products are developed to be independent from 3 main principles which include interest, uncertainty and gambling element that have eliminated the eligibility of financial transaction to become Shariah compliant. Thus, the paper is aimed at examining the factors that influence consumer attitudes towards Takaful service patronage in Malaysia. A structured questionnaire was used in collecting the information while SPSS Version 16 was used to analysed the data obtained from the respondents. The study found that awareness, perception,trust and confidence are significantly related to the consumers' attitude towards Takaful services patronage. This study recommended that more attitudinal change campaigns need to be implemented and more integrated marketing campaigns need to be implemented and more integrated marketing campaigns should be intensively to create awareness on Takaful services and Operators of this system.
