The Determinant of Public Interest Using Online Shopping Application during Covid 19 Pendemic: Case Study on Shopee Application Usage among Unishams Students and Staffs

Abstract

Online shopping is not the latest thing in Malaysia right now. This online shopping became popular especially during the Covid 19 pandemic, where people start to accept this new norm of shopping using the online shopping application. Being at home and searching for products online are the easiest ways to purchase a product without occurs a lot of costs. There are many online shopping mediums that can be used to make purchases online, one of them is by using the Shopee application. This study will analyze 100 questionnaires established by the previous study with some modification to suit the public interest in the use of Shopee applications among International Islamic University Sultan Abdul Halim Mu’adzam Shah (UniSHAMS) students and staff. The data were analyzed using descriptive analysis and T-Test using IBM SPSS statistics software. Based on this case study it was found that online loyalty, Price Selection and Customer Services were the main factors that influence Shopee users used as a medium for online purchase application among International Islamic University Sultan Abdul Halim Mu’adzam Shah (UniSHAMS) students and staff.