The Proposed Used of e-Commerce Platform in e-Marketing Strategy for Asnaf Entrepreneur’s Products and Services within the Scope of Jayadiri Scheme at Lembaga Zakat Negeri Kedah

Abstract

The Covid’19 epidemic has accelerated the e-marketing trend for all products and services. E-commerce platform applications are now growing rapidly around the world. Asnaf entrepreneurs with the support of zakat institutions should take the opportunity to implement transformation in their marketing strategies. This conceptual study will suggest the application of e-commerce platform in the e-marketing strategy for asnaf entrepreneurs' business within the scope and role of the Jayadiri scheme. This study will focus on the application of e-commerce platform in giving a positive impact in helping asnaf entrepreneurs increase the sales revenue of their products and services. The results of the study are expected to further expand the role of the existing Jayadiri Scheme that implemented by Lembaga Zakat Negeri Kedah (LZNK) to be the catalysts for the success of asnaf entrepreneurs in the future.