http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/1296 2026-04-21T05:56:55Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/32031 The Effectiveness of Promotional Medium: A Study in Universiti Islam Antarabangsa Sultan Abdul Halim Mu'adzam Shah (UniSHAMS) Syahiza Arsad; Masri Azrul Nayan; Mohd Farid Abd. Latib; Nur Jam'atur Rahmah Mohamed Nawawi; Mohamad Zainol Abidin Adam Promotion is the main strategy for almost all Higher Education Institute (HEIs), especially Private Higher Education Institutes (PHEIS), to raise the name of the HEI and attract students to apply for studies. According to the current uncertain situation, such as the spread of the Covid-19 Pandemic in 2020 and endemic conditions, an effective promotional medium is absolutely important. Therefore, the purpose of this study is to evaluate the efficiency of all promotional initiatives conducted by the Universiti Islam Antarabangsa Sultan Abdul Halim Mu'adzam Shah (UniSHAMS) Marketing, Industrial Network and Community Division (BPJIK) during the year before, during, and after Covid-19. This study used a quantitative methodology that involved a descriptive analysis of the BPJIK data. Additionally, this study identified issues and recommendations for improvement through an interview session with two respondents who represented BPJIK and Academic Management Center (PPA). The study's findings revealed a substantial gap between the quantity of applicants, the offer, and admission. The disparity can be attributed to the absence of well-defined guidelines within UniSHAMS pertaining to the allocation of responsibilities among its Kulliyyahs, Centres, and Divisions (KPB). It is recommended that UniSHAMS establish a well-defined and documented standard operating procedure (SOP) and reinstate the Jawatankuasa Induk Promosi as a platform for deliberating and coordinating promotional activities. 2023-11-11T00:00:00Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/28475 Faktor-Faktor Yang Mempengaruhi Pembelian Secara Atas Talian oleh Penduduk di Sekitar Ayer Hitam Kedah Syahiza Binti Arsad, Dr.; Muhammad Azrul Ashraf Rosli; Rahayati Binti Ahmad; Nur Rahmah Zulkifli Pembelian dan penjualan atas talian telah menjadi suatu norma baru semenjak arahan kerajaan melaksanakan Perintah Kawalan Pergerakan (PKP) yang menyebabkan pusat perniagaan ditutup. Oleh itu, satu kajian telah dilaksanakan bagi mengkaji faktor yang mempengaruhi pengguna dalam membuat keputusan pembelian secara atas talian di kalangan penduduk di sekitar Ayer Hitam, Kedah. Terdapat empat faktor yang menjadi fokus kajian ini iaitu kepercayaan, kemudahan, paparan produk dan maklumat lengkap produk. Seramai 50 orang responden yang dipilih secara secara rawak dengan menggunakan teknik persampelan bertujuan. Kaedah tinjauan melalui edaran borang kaji selidik kepada 50 orang responden yang berada di sekitar kawasan Ayer Hitam, Kedah. Hasil kajian menunjukkan empat faktor ini mempunyai hubungan yang positif dan signifikan dengan pembelian atas talian. Faktor paparan produk mempunyai pengaruh yang paling tinggi kepada keputusan pembelian atas talian, diikuti dengan faktor kemudahan dan maklumat lengkap produk dengan nilai signifikasi bawah 0.01. Manakala faktor kepercayaan mempunyai nilai signifikasi bawah 0.10. Hasil dapatan kajian menunjukkan kepercayaan, kemudahan, paparan produk dan maklumat lengkap produk mempengaruhi pembelian atas talian penduduk luar bandar seperti di Ayer Hitam, Kedah. 2021-12-01T00:00:00Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/28467 The Determinant of Public Interest Using Online Shopping Application during Covid 19 Pendemic: Case Study on Shopee Application Usage among Unishams Students and Staffs Rahayati Binti Ahmad, Dr.; Sharifah Nur Atikah Syed Abdul Rahim; Syahiza Arsad; Faizatul Hasliyanti Ghazali; Roslinda Zalila Rusli Online shopping is not the latest thing in Malaysia right now. This online shopping became popular especially during the Covid 19 pandemic, where people start to accept this new norm of shopping using the online shopping application. Being at home and searching for products online are the easiest ways to purchase a product without occurs a lot of costs. There are many online shopping mediums that can be used to make purchases online, one of them is by using the Shopee application. This study will analyze 100 questionnaires established by the previous study with some modification to suit the public interest in the use of Shopee applications among International Islamic University Sultan Abdul Halim Mu’adzam Shah (UniSHAMS) students and staff. The data were analyzed using descriptive analysis and T-Test using IBM SPSS statistics software. Based on this case study it was found that online loyalty, Price Selection and Customer Services were the main factors that influence Shopee users used as a medium for online purchase application among International Islamic University Sultan Abdul Halim Mu’adzam Shah (UniSHAMS) students and staff. 2021-12-01T00:00:00Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/27352 A Critical Analysis of the Influence of Tafsir Al-Jamal In Tafsir Nur Al-Ihsan Based On Genetic Approach Mohd Sholeh Sheh Yusuff; Yusuf Haji-Othman; Syahiza Arshad Tafsir Nur al-Ihsan is a book in the field of Quranic exegesis written by Syeikh Muhammad Sa'id bin Umar. The Muslim community has used this book as a reference to understand the meaning of the al-Quran. However, there is a tremendous amount of denunciation done towards the book by the community due to the lack of clear resources in translating verses of al-Quran, which has confused the community on the legality of the translation done in the book. Therefore, the main objective of this research is to study and detect the original resources of the writer in the Tafsir Nur al-Ihsan, and expressing how the sources are taken from the Quranic verses. The analysis of Tafsir Nur al-Ihsan used the genetic approach which Goldman publicized in studying the origin of the resources. While carrying out the research, the researcher referred to the text from Tafsir Nur al-Ihsan and Tafsir al-Jamal and compared both texts to detect the similarities and differences. The result of the analysis proved that Syeikh Muhammad Sa'id implemented five methods; the text was referenced from Tafsir al-Jamal while finishing his work which is quoting the text, writing an abstract, removal of some of the words, adding explanation, and refuting part of the text. The research showed that Syeikh Muhammad Sa'id refers to the Tafsir al-Jamal while creating his work to strengthen the translations witten. Thus, be successfully strengthens translation when the contents of the text are parallel to the reference. However, in certain places existed a text from the Tafsir Nu al-Ihsan, which contradicts Tafsir al-Jamal's content, which failed to strengthen the translation in a particular part of the text. 2021-01-01T00:00:00Z