http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/1263 2026-04-22T22:12:57Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/32043 Mosque Tourism Satisfaction: A Comparative Study of Malaysia, Thailand, and Indonesia Muhammad Hafiz bin Azizan; Adie Zulkefli; Zafirah Khadar; Syed Noor; Eni Syafina Roslan Islamic tourism encompasses the exploration of Islamic history, culture, and religion. One form of Islamic travel is mosque tourism, which involves visiting mosques to appreciate their beauty, history, and culture. Mosque tourism can facilitate cultural exchange, economic growth, historical preservation, and promote respect and understanding between civilizations, leading to a higher level of mosque tourism satisfaction. Understanding the historical, aesthetic, architectural, religious, and cultural significance of a mosque, as well as its accessibility and tourist amenities, are essential components of mosque tourism. This type of tourism encourages intercultural harmony by offering individuals from diverse backgrounds the opportunity to comprehend and respect each other's cultures and religious beliefs. Nonetheless, the growing number of Muslim tourists also poses challenges to the travel industry's efforts to promote mosque tourism, which are explored in this comparative study of Malaysia, Thailand, and Indonesia. These nations have made significant efforts to promote mosque tourism. 2023-12-01T00:00:00Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/12750 The Influence of Community Participation Factors on Environmental Behavior in Island Tourism Muhammad Hafiz Bin Azizan; Azila Binti Azmi; Nor Asmalina Bin Mohd Anuar Sustainable island tourism relies on values in which social behavior often involves social exchanges where people are motivated to attain some valued reward that forfeits value (cost) on how community and environmental behavior coevolve. This is a conceptual paper to study the effects of community participation factors on environmental behavior in island tourism. The paper goes on to analyze three factors that play a role in community participation behavior (CPB). The study uses generation factors as proxies to capture and addresses factors that influence people in everyday lives at place-based studies. These relationships are yet to underpin by Social Exchange Theory (SET) and the confidence in the predictive power of such community participation at island tourism remains low. The generalizability of SET theory, therefore, requires major advances in incorporating more realistic relationships, underpinned by appropriate social exchange and social-science data and theories. The latter is a critical input since community participation – especially social exchange arising from it – influences the behavior and consequences of behaviors. This paper reviews the social exchange that links community participation factors to influence community environmental behavior at island tourism. This study will discuss in relation to the theory of social exchange as the underpinning theory. The theory also discusses adopted community environmental behavior and the activation of the individual norms in community and tourist. The findings of the paper include the types of factors that play a role in community behavior (altruism, consciousness, and civic virtue behavior) and what factor appears to be the most influential. This conceptual paper is significant because it will explore a number of factors that affect the community’s behavior towards environmental conservation at island tourism. 4th International Hospitality & Tourism Conference (IHTC 2018) - Tamu Hotel, Kuala Lumpur 2018-12-22T00:00:00Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/12749 Civic Engagement Education: A Case Study of Millennial in Langkawi Island and Tuba Muhammad Hafiz Bin Azizan; Azila Binti Azmi; R. A. Ramli; M. S. Zulkafli The researcher focuses on millennial civic engagement education (CEE) from the aspect of information control through integrated marketing communication (IMC) and its exposure,which can lead to millennial environmental stewardship (ES). IMC is an effective tool for CEE, for gaining millennial attention, interest, desire and action (AIDA) irrespective of their understanding. This study also aims to explore millennial behaviors when CEE is promoted via IMC. Qualitative approach with semi-structured interview with the millennial was undertaken to get a trustworthy data on information and in-depth knowledge of the subject as well as the happening phenomenon. The findings revealed a lot of strategies that need to be implemented by the government, local authorities and NGOs on CEE via IMC as to promote ES in millennials mainly for the EET. The research involves a small number of millennials. INCOMaR 2017, Phuket - Thailand 2018-03-07T00:00:00Z http://unisep.lib.unishams.edu.my/xmlui/handle/123456789/12747 The Relationship Between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector Muhammad Hafiz Bin Azizan This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty 2010-05-09T00:00:00Z