Browsing by Author "Abdullah Osman"

Browsing by Author "Abdullah Osman"

Sort by: Order: Results:

  • The Awareness And Implementation of Green Concepts In Marketing Mix : A Case of Malaysia 
    Abdullah Osman; Yusuf Haji Othman; Shahrul Nizam Salahudin; Muhammad Safizal Abdullah (ScinceDirect, 5th & 6th )
    The concept of green marketing has become the buzzword in the last decade as a result of dramatic increase in environmental consciousness worldwide. Consumers are increasingly realizing the importance of protecting the ...
  • Supply Chain Strategies and Retail Supply Chain Efficiency 
    S.M. Sohel Rana; Yusuf Haji Othman; Abdullah Osman; Azuddin Bin Bahari; Safizal A; Mohammad Solaiman (American-Eurasia Network for Scientific Information., 2015)
    Supply chain strategies play a vital role towards achieving the goals of organizations in competitive markets. Most of the studies related to supply chain management are in the big manufacturing industries. There are some ...