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Muhammad Hafiz Azizan
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Browsing Thesis / Dissertations by Subject "Food and Beverages"

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The Relationship Between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector

Azizan, Muhammad (Universiti Utara Malaysian Electronic Theses and Dissertation (ETD), 2010-05-09)

This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty

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