The Effect of Corporate Social Responsibility on Customer Loyalty A study of Guaranty Trust Bank, Dala Community, Kano

Abstract

Corporate social responsibility(CSR) has become one of strategic method apply by business enterprises in developing like Nigeria. Such Corporate social responsibility (CSR) is being carried out to gain the loyalty of customers, investors, and other stakeholders in the business environment. This, with the growing recognition of responsibility and customer loyalty, taking Guaranty Trust Bank, Dala Community, Kano State, Nigeria as a case study. This study ties to examine an effect relationship between corporate social responsibility CSR and customer's loyalty, the study proposed a framework that would be useful in making a suggestion for banks on how to consider the practice of corporate social responsibility CSR in order to enhance consumer loyalty and retention.