Adoption of Islamic Banking Products and Services in Nigeria: An Application of Diffusion of Innovation Theory

Abstract

This study presents a pilot result of the research study that employed the used of diffusion of innovation theory to unveil the influence of the perceived attribute of innovation that comprised advantage, compatibility, complexity and perceived risk alongside with awareness and customers involvement on the adoption of Islamic banking in Nigeria. The sample of 100 questionnaires was administered to the customers of Jaiz Bank Plc., and 94 out of them were retrieved and used for analysis. The result indicates of a goof internal consistency reliability of the measurement. Converging and discriminant validity were also established. Overall, the result provided an indication of reliability and validity of the measure which provided a clear guide for the full-fledge study.