Browsing by Author "Osman, Abdullah"

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Attitude towards Online Shopping Activities in Malaysia Public University

Lim, Yi Jin; Osman, Abdullah; Romle, Abd.Rahim; Haji-Othman, Yusuf (Mediterranean Journal of Social Sciences MCSER, 2015-03)

The purpose of this paper is to examine the level of attitude towards online shopping activities among undergraduate and postgraduate students in Malaysian public university. By applying a quantitative survey approach, a ...
Effective of Promotional Tools to Influence the Purchase Decisions of Unsought Products: A Study on Life Insurance

Osman, Abdullah; Haji-Othman, Yusuf; Rana, S.M Sohel; Lim, Yi Jin; Solaiman, Mohammad (Medwell Journal, 2016)

Selling unsought products is one of the toughest jobs for a company. It usually takes an aggressive marketing campaign including sales efforts by well-trained sales forces and aggressive sales professionals as well as other ...
Safety Culture Behaviour in Electronics Manufacturing Sector( EMS) in Malaysia : The Case of Flextronics

Abdullah, Muhammad Safizal; Haji-Othman, Yusuf; Osman, Abdullah; Salahudin, Shahrul Nizam (Elsevier B.V., 2016-12)

The prevention of work-related injury and illness is of crucial importance to employees, industry and society as a whole. Corporate safety culture is now generally accepted as having a strong influence over workplace ...

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